Website is a combination of strategies, programming capabilities and creative copywriting skills that together enhance a brand’s awareness, lead generation capabilities and sales (or membership development and acquisition) among targeted communities.
Website Positioning: Website Positioning refers to organic search activities and is complimented by paid search marketing tasks as well.
WSP: For WSP to be effective, a brand must first decide upon a Website Optimization strategy.
Web Site Positioning Strategy: A good search engine Web Site Positioning strategy is to first focus on what key phrases are best to optimize for.
Web Development: While web development and design are meant to create an artfully designed website--replete with rich content-- much more is required. Even if a brand is to attain strategic business goals such as brand awareness, high quality lead generation and predictable revenue streams via its website.
Website Positioning or (SEO) is the compliment to website (re)development.
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Search Engine Optimization